Susan Johnston
CEO Select Services Films Inc- & Founder/Director New Media Film Festival, USA
Title: Commerce and engagement for entertainment: The new frontier
Biography
Biography: Susan Johnston
Abstract
Engagement, monetization and technology are the stepping stones of building awareness and longevity of your brand. Interactive experiences over multiple platforms are becoming the norm. Which platforms are best for your content? Which strategies speak to your demographic? Technology has aligned with viewers objectives and curated content continues to gain popularity. There are too many Games and TV programs online to watch them all, but the really good ones can attract major attention. We will discuss how to take your content to the next level. We will share companies successes and failures in this area to learn what they did right and how you can match their success and avoid there failures. In doing so, you will learn how to make your content not only stand out from all the rest but build a loyal following that helps you spread the word to engage the masses.